Gifta
Create moments and organize all your wishlists in one place
Social Capital
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Create moments and organize all your wishlists in one place
Social Capital
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Hi! Welcome. This case study takes you through the design processes and decisions that went into the design of SoliMax, a Crypto Launchpad. SoliMax is a protocol aiming to provide users with the capabilities to launch their own token and create their own initial token presale
When I was approached to be a member of the team to create OfficeHR, I was delighted by the idea on what it is to be about. Having experienced working in start-ups, I could relate to how difficult carrying out HR processes was to the management. From hiring, onboarding, team management down to payments was a struggle. To these firms especially SMEs, it led to a lack of organization, time consuming in administrative tasks and even difficulty in tracking employee information and performance.
Experiencing the pain of structuring and managing talents, we came together with the idea to help SMEs by creating a software that would make the HR management process simple, fast and clear
Have you ever scrolled through social media and come across a post from a friend sharing their wishlist on their special day? It can be exciting to see what they want and imagine the joy of giving them the perfect gift. But what if there was an easier way to make the gifting process hassle-free and enjoyable for both the recipient and the giver?
Here are a few examples
Gifta is a unique platform that offers a solution to the common problem of gifting – making it easier to give and receive the perfect gift. The platform allows users to create a wishlist, add items, and get shareable links they could share it with their loved ones. It is a simple and effective way for individuals to create a list of items they want for a special occasion, like a birthday or anniversary. The wishlist is fully customizable and allows users to add items and images of the products they want. Users can also add links to the specific website where they found the item, making it easier for others to purchase it directly.
Organizations can also use Gifta to receive contributions for fundraising campaigns, charity events, and other special occasions. The platform makes the process of fundraising much more efficient and allows organizations to focus on their cause rather than the logistics of collecting funds. With Gifta, organizations can create a campaign, share it with their supporters, and receive contributions towards their fundraising goals.
The platform also makes it easy for groups of friends to make plans and co-purchase items. For instance, if a group of friends is planning a surprise party for their friend and wants to purchase a big-ticket item like a new laptop or camera, they can use Gifta to create a group wishlist. They can then invite their friends to make a contribution towards the item, making it a more memorable and meaningful experience for both the recipient and the givers.
Hang is a project that aims to promote physical interaction among individuals by providing a platform that facilitates the planning and execution of in-person hangouts. Hang encourages users to step away from their digital devices and connect with others in the real world. The platform allows users to create and join groups based on shared interests, hobbies, and activities, making it easier for users to find and connect with like-minded individuals.
One of the primary objectives of Hang is to foster a sense of community. By bringing people together and promoting physical interaction, Hang aims to create a space where individuals can connect with others who share their interests, values, and goals. This sense of community helps combat feelings of loneliness and alienation that can arise when relying solely on digital communication.
To address potential safety concerns, Hang includes features that help users vet potential group members and ensure the safety of all participants. Users can verify their identities through the platform, and community administrators can approve or reject members requests to attend events based on user profiles and shared interests.
OfficeHR is a comprehensive HR platform that allows you to fully solve the problem of HR management, all in one place. It’s offering covers a wide range of features from hiring to offboarding. It’s aim is to be intuitive, user friendly and easy to navigate, allowing business owners and HR professionals the liberty to efficiently manage their tasks while creating an enabling environment for employees to easily get acquainted with their workspace.
I used the Double Diamond Method as a toolkit to guide my execution. This is because I find it to be well structured and suitable for the project.
VOOP aims to showcase how AI-driven personalization can revolutionalize user experience for gaming. At VOOP, we believe that capturing voice feedback by leveraging intelligent algorithms and user data analysis will provide more engaging gaming experiences, opportunities for immersion and true player ownership.
My primary responsibility at VOOP was to create an interface that communicates its purpose; A landing page, and a Progressive Web App that showcases high priority findings with the key focus being on actionable insights for each users profile, alongside a private prompt creation test tool that provides firms the opportunity to capture voice feedbacks from other platforms like social media via sharing a link
To help gaming platforms flourish better by providing the best intelligence products and services. This is aimed at enhancing gamers experience and satisfaction and aid game developers to build and maintain better economies
"The human voice is the most perfect instrument of all."
Arvo Pärt
Web3 is an interesting technology that attempts to eliminate the bottlenecks that we encounter with existing traditional financial structures. It offers benefits like transparency, security, and inclusivity. It eliminates intermediaries and promotes peer-to-peer interactions.
While it’s easy to access crypto tokens, these digital assets are held in different blockchain networks. This means that it is impossible to use ETH tokens held on the Ethereum blockchain to interact with the Solana blockchain, or another alternative blockchains.
SoliMax was built as a blockchain to eliminate the hassle of interacting with different DEXes hosted on different blockchain networks as it will be assembling all of this tokens in one place, it’s launchpad. With Solimax, you can access vast crypto projects from varying blockchain networks without hassle.
Overtime, the economy of Nigeria has been on a decline. This has led to an increase in the number of individuals seeking loans to survive. While there are organizations willing to provide these loans, there’s a bigger need to efficiently manage the entire loan distribution and recovery process easily.
Most lending organizations manage their activities through a manual system. Managing these transactions through a manual system of operation are prone to errors and unimagined complexities, making it so difficult a task maintaining all entries of users accounts, search record of activities, handle loan release and reduction errors, down to generating financial reports.
LoanLogic is targeted towards eliminating this menace, deploying a dynamic system that will effectively manage the loan scheme of every lending organization. The system essentially manages both short term, long term loans, loan defaulters and keeps tracks of cash inflow and outflow.
To develop a loan management platform that streamlines and automates the entire loan recovery process, reducing manual intervention and enhancing efficiency, while providing a seamless experience for both lending organizations and recovery agents
To start the process, I initiated primary research with the goal of obtaining a broad comprehension of the lending market. This involved studying a diverse spectrum of microenterprises, SMEs, groups, and individuals engaged in providing loans. The primary objective was to grasp how services are operated within the lending industry and to establish a connection between user objectives and business objectives.
As soon as I established what the business goal was, I conducted a more extensive research. This time, through the UX lens.
LoanLogic is an innovation, which is bound to bring swift changes in routine cultural loan practices of lending organizations as it promotes efficiency and productivity with capabilities to eliminate data inconsistency and redundancy as well as ensuring data integrity and security, with guaranteed fast retrieval response time.
After successfully conducting rounds of interview and looking up existing data on lending in third world countries, LoanLogic will aid be a great addition to the arsenal of lending organizations as it will enable them in:
I developed some high level product requirements and I was able to establish several goals for the project:
Joyce, employed in Stanbic ITC's loan department, manages and evaluates loan applications, repayments, reports, and defaults. Prior to joining this position, Joyce worked as a Statistician at a consulting company, showcasing technical proficiency and practical experience in handling intricate data and resolving data aggregation challenges.
To come up with an easy-to-use platform that would be navigable by both non-tech and tech-savvy users, I encountered a significant UX challenge while working on SoliMax. The primary hurdle was addressing the complexities associated with blockchain technology, particularly for users who were new to the space.
The challenge was twofold – designing an interface that not only caters to seasoned users but also guides newcomers through the intricacies of blockchain technology. The goal was to create an efficient flow that enhances the user experience, making it accessible and understandable for individuals unfamiliar with the technology.
SoliMax was built as a blockchain to eliminate the hassle of interacting with different DEXes hosted on different blockchain networks as it will be assembling all of this tokens in one place, it’s launchpad. With Solimax, you can access vast crypto projects from varying blockchain networks without hassle.
By providing intuitive tools for token creation, offering early investment opportunities, and fostering a supportive community, SoliMax aims to empower individuals to confidently explore, engage, and contribute to the dynamic and evolving Web3 ecosystem.
Before diving into the design of the launchpad, it was crucial that I conduct a market research. This was to aid me understand core product requirements and market dynamics, identify user preferences, and analyze the competitive landscape.
For this project, I prominently did secondary research with an emphasis on competitor analysis. I tried out existing launchpads like Pinksale, Binance Launchpad, Seedify fund, to get first-hand experience and compared it to set benchmarks to drive product decisions. This was aimed at identifying market gaps and opportunities, understanding our target audience’s preferences, and designing features that address those needs effectively.
So far, my research has uncovered key areas of opportunity. Upon completion of the research, these key features were relevant to SoliMax’s core objective. They include;
Sharing wishlists on social media platforms like Twitter and Instagram has become a trend in recent times. People often take screenshots of their notes app, where they have jotted down a list of items they want as gifts for their birthdays, anniversaries, or other special occasions, and post it on social media platforms.
As this trend gained momentum, it became clear that people are looking for a more streamlined way to create and share wishlists, plan group purchase and raise funds. The confirmation of the need for Gifta also came through informal discussions with acquaintances. Many people expressed their desire for a platform that like Gifta and now we are bringing Gifta to all.
With clear set out goals to propose the need for a seamless gifting and fundraising experience, platform, we dived into outlining key features to be accommodated.
As a UX designer for Hang, It was ideal to understand the needs and preferences of our target audience to ensure that we build a product that would meet their expectations. To achieve this, I conducted one-on-one interviews with creatives and remote workers and surveyed participants in online communities.
The one-on-one interviews provided an opportunity for me to gain insights into the challenges faced by the intended user and understand how Hang could address these challenges. I reached out to 5 participants comprising of creatives and remote workers who were interested in connecting with others in person. During the interviews, I asked open-ended questions that allowed participants to share their experiences and opinions freely.
Some of the questions I asked included:
In addition to the one-on-one interviews, I also conducted surveys with participants in online communities. These surveys provided a larger sample size and allowed me to gather data on a broader range of topics. The survey included questions about participants' preferences for group activities, their opinions on in-person connections, and their thoughts on safety and privacy.
I used the Double Diamond Method as a toolkit to guide my execution. This is because I find it to be well structured and suitable for the project.
When we first began ideating for our HRMS product, we had a hypothesis but we needed to verify that our idea was an actual need in our target market. To validate our idea, I conducted surveys with our target groups: business owners, HR professionals and employees. The goal for this survey was to gain insight into HR processes these groups were currently using as well as any pain points they experienced.
The survey revealed that many SMEs struggled with managing HR processes, particularly as they grow in size. Responses received expressed frustration with manual processes and having to hop from one platform to another to execute tasks as this was prone to error and took a lot of time to manage. Business owners were interested in solutions that wil help them streamline HR operations, reduce costs and improve employee satisfaction. This confirmed our hypothesis.
In addition to conducting surveys, I conducted a competitive analysis to better understand solutions already available. I identified several HRMS provides that offered similar services but many of them were either too expensive for SMEs to handle or only offered a limited set of HR processes.
Too much time managing HR tasks and paperwork, which takes away from other important business activities
It's hard to keep up with changing HR regulations and compliance requirements, especially as my business grows
I want to ensure my employees are happy and engaged, but it's difficult to manage without an effective HR system in place
It's difficult to keep track of employee performance and feedback without a centralized system in place
We struggle with managing employee leave requests and ensuring that everyone is following company policies and procedures
I find it difficult to access important HR information like benefits and vacation policies
With clear set out goals to promote physical human interaction, we dived into outlining key features to be accommodated.
They include
With clear set out goals to become a home for all HR services, and research findings that validated our hypothesis, we dived into outlining key HR solutions to be accommodated.
They include
For a platform to be used by a diverse target audience, I had to ensure the design easy to use and navigate. So to kick that off, i put up a user flow, containing all components of the web app laid out in hierarchy
For a platform with an intention to be used on a global scale by people of all walks of life, I had to ensure Hang was intuitive user friendly and easy to navigate so to kick that off, i put up a user flow, containing all components of the app laid out in hierarchy
The goal was to ensure OfficeHR was intuitive, user friendly and easy to navigate so to kick that off, i put up a user flow, one that highlights the hierarchy of our platform.
The wishlist feature of Gifta is a central component of the platform that allows users to create and manage their wishlists. Users can easily add items to desired items of their choice. It serves as a tool that helps users to keep track of their desired items while making it easier for their loved ones to find the perfect gift.
Gifta is a platform that can be used by organizations, like NGOs, to raise funds for their causes. By creating a campaign on Gifta, organizations can easily share their fundraising goals with their supporters and receive contributions towards achieving them.
Contributions and withdrawals are an essential part of the Gifta platform, allowing users to receive and manage funds from their wishlist and campaigns. When someone makes a contribution to a user's wishlist item or campaign on Gifta, the funds are securely processed and added to the user's Gifta balance. The user can then use these funds to purchase the desired item or use them towards their campaign goal.
Registration on Hang is a simple and straightforward process. Users are required to provide basic information. To ensure the safety and security of our users, Hang also includes identity verification measures. Users can choose to verify their identity by providing a government-issued ID, such as a passport or driver's license. This helps to prevent fraudulent accounts and ensures that users can trust the identity of the individuals they are interacting with on the platform.
Hang aims to help users connect and build communities based on shared interests and activities. By providing a platform for users to create and manage communities, Hang encourages in-person interactions and fosters a sense of belonging.
Hang aims to help users connect and build communities based on shared interests and activities. By providing a platform for users to create and manage communities, Hang encourages in-person interactions and fosters a sense of belonging.
The profile feature on Hang allows users to create a personal profile that showcases their interests and personality. Users can add a brief description about themselves, including their hobbies, interests, and professional background. This helps other users to get a better understanding of who they are and what they are interested in.
OfficeHR makes it easy to manage the recruitment process, from posting job vacancies to tracking applications and scheduling interviews. The platform allows HR professionals to create customized onboarding workflows, ensuring a smooth transition for new hires.
OfficeHR provides a centralized platform for managing employee data, including personal information, employment history, and performance evaluations. HR professionals can easily access this information, track progress, and make changes as needed.
OfficeHR provides tools for setting and tracking goals, conducting performance evaluations, and providing feedback to employees. This helps to ensure that employees are meeting expectations and contributing to the company's success.
OfficeHR offers tools to manage payroll and benefits, including automatic calculations, tax deductions, and benefits administration. This helps to reduce errors and streamline the payroll process.
Upon completion of the designs, we conducted rounds of user testing to ensure that our designs were user-friendly and effective. We worked with a diverse group of individuals, including creatives, remote workers, and members of online communities, to get a range of perspectives and feedback.
During the testing process, we presented users with different iterations of our designs and asked for their feedback. We observed how users interacted with the platform and listened to their comments and suggestions. This feedback was then used to iterate on the design and make improvements.
The testing phase of Hang was a success, with users responding positively to the platform's design and features. While we are proud of the progress we have made so far, we acknowledge that Hang is still in development and we are committed to continuing to improve the platform. We have set key performance indicators (KPIs) that we will use to measure the success of the platform, including user engagement and community growth. We are excited to see how these KPIs will be checked off as Hang continues to evolve and grow.
After completion of the first version of the designs, I proceeded to conduct remote testing. During this phase, I asked participants to complete various tasks on the platform such as hiring an employee, managing employees, completing payments and taking time off. I observed their behaviour and collected feedback. Based on these findings, I iterated on how the features functioned so as to improve the user experience.
Working as a solo UX Designer came with its challenges. Those challenges though overcame include:
The requirements got somewhat complex because a HR management system is often multifaceted involving multiple user types. To bypass this, I put up an easy to use flow that accommodated all user types
Organizations may have unique HR policies and procedures, so ensuring the design is customizable to meet the specific needs of each organization poised a challenge
Getting Started with this phase, the research goal was aimed at
Confirming existing hypothesis
Identifying target market (Big gaming companies vs SMEs vs Web3
Using both broad and targeted validation techniques, the outcome of the research was that; Bigger gaming companies have their own internal data generation processes while Small and Medium size establishments are excited for the technology and can’t wait to adopt it as it will positively influence their development process. Gamers and game testers also showed positive interest as voice allows for more nuanced and expressive feedback, conveying emotions, enthusiasm, frustration, or excitement, while eliminating ambiguity and misinterpretation that may occur with written text, making it easier to articulate specific issues or suggestions.
This was validated using one on one interviews and data analysis by the product team. Participants in the research include
The goal for VOOP is to build an easy to use system that Listens > Categorizes > Displays Insights
"The human voice is the most perfect instrument of all."
Arvo Pärt
After getting a hold of what are the main features of the web app, I mapped out it’s architecture. This focuses on the organization, structure of content on the platform.
When I’m designing a digital product for a project, two questions always come to mind when planning it: What is its longevity?" and "Is it scalable?"
LoanLogic was built with scalability in mind, ensuring that its components seamlessly interact while also delivering optimal performance across different device resolutions.
LoanLogic’s web app
User testing and feedback played a role in the final look of the Gifta platform. By testing our designs with real people, I, in sync with the rest of the team was able to identify areas where the platform could be improved and address any usability issues. We had one goal, and that was to create a platform that is user friendly and visually appealing and the feedback we received showed we are headed in the right direction. The Gifta team is committed to constantly improving the platform to be in line with our users demands.
User testing and feedback played a role in the final look of LoanLogic. By testing our designs with real people, I, in sync with the rest of the team was able to identify areas where the platform could be improved and addressed any usability issues.
We had one goal, and that was to create a platform that is user friendly and visually appealing and the feedback we received showed we are headed in the right direction. The Loanlogic team is committed to constantly improving the platform to be in line with our users demands.
The VOOP project with its potentials needed visuals that drives home its motive so i made sure to lay foundations for the colours, typography and style ensuring it was something easy to use and nice to look at. The goal from a visual standpoint is to ensure that VOOPs interface was functional for each of it’s target audience ( Game developers, gamers, testers, VCs)
VOOPs Landing page
This houses VOOPs Management System. It focuses on displaying actionable insights, around support, feedback and community engagement with AI suggestions of top tags, priorities, improvements or customer segments.
VOOPs Dashboard
To enable game developers build better products, the test tool is used to receive feedback from testers and the early community, so that the game is being developed with the community being a part of the process.
VOOPs Voice Feedback Tool
When I’m designing a digital product for a project, two questions always come to mind when planning it: What is its longevity?" and "Is it scalable?"
SoliMax was built with scalability in mind, ensuring that its components seamlessly interact while also delivering optimal performance across different device resolutions.
This is a very important project for me and I’m thankful to have had the opportunity to be a part of it. I learnt so much about AI, LLMs, Gaming and I’m optimistic for the future of VOOP
Crypto has always been a field of profound interest for me – I’m always intrigued by how it makes finance and cross-border transactions seamless. The opportunity to bring the concept of Solimax, to life has been nothing short of exhilarating. Navigating the complexities of the crypto landscape has been a fascinating exploration.
Witnessing Solimax in its early stages is just the beginning of a transformative adventure. Solimax is a work in progress, and its prone to continual improvement. The user experience will evolve, features will be refined, and the platform will grow with the valuable feedback and insights from our users.